The 3 Questions you have to answer before getting paid

Corbin Daniel Pierce
2 min readApr 13, 2020


Lemonade stand? Musician? Product owner? Marketing Agency?

Anyone who’s been in commerce for more than a day knows that success comes from caring about your customers.

But what does that mean?

It took years of spending time with co-workers obsessed with product management and UX to come to the answer, and it’s changed everything for me as an entrepreneur.

More than “which product” or “what feature” or “pricing” or “promotion” or anything else that comes to mind…

It’s about solving your customer’s problem…

They all have one (yep, even the lemonade guy has a problem: “I’m thirsty”).

The 3 questions below have become a compass for me in creating the type of empathy for customers that moves the needle. You can’t successfully sell t-shirts or an app or any widget longterm without asking (and answering) these.

  1. Who is your customer?
  2. What problem are you solving for them?
  3. How often can you solve it?

If you can answer those 3 questions… look out world… someone’s about to get paid! Go make it happen.

Define your customer and their problem.

Solve their problem for free and they’ll notice you.

Solve their problem more than once and they’ll pay you.

Solve their problem every day and they’ll pay you more.



Corbin Daniel Pierce

I work too much… and I’m working on it. Insights on work, life and the joy they should bring.